Friday, April 18, 2014

Open Letter to Philip Morris International

AMSA Philippines joins HealthJustice Philippines and other civil society organizations in campaigning against Philip Morris International's "Be Marlboro" ad.
A report issued March 12, 2014, by the Campaign for Tobacco-Free Kids and other international public health organizations exposes how Philip Morris International’s (PMI) ‘Be Marlboro’ marketing campaign uses themes and images that appeal to youth across the globe. The campaign has expanded to more than 50 countries despite being banned by a German court for targeting teens and generating similar complaints in other countries.
More information on the campaign can be found here.



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