Sunday, June 22, 2014

Hustle to Serve: Marketing Basics for Social Advocates


Sixty-eight social advocates from different universities displayed their passion for service by taking a journey of knowledge and skill improvement during Hustle to Serve: Marketing Basics for Social Advocates, the first marketing seminar of AMSA Philippines held last 21 June 2014 at Tan Yan Kee Auditorium, University of Santo Tomas. This seminar tackled the basics of funding for non-governmental organizations as well as marketing and crowdsourcing for passion projects. The first talk entitled Fundraising for Non-Govenmental Organizations was given by Ms. Arizza Nocum, the administrator and overall head of Kristiyano-Islam Peace Library (KRIS Library), which aims to make education more accessible to children in poor and conflicted areas in the Philippines. In the first part of her talk, she discussed the various programs and pillars of the KRIS Library in order instill a culture of self-reliance and fiery determination among their scholars and library readers. Later on, she also enumerated the various ways and means through which their organization acquires funding to support its operation.

Meanwhile, Ms. Kirstin Lopez, the Co-founder and Sparker for Community Development at The Spark Project, introduced an innovative platform to fund creative, innovative and passion-driven projects in the Philippines. She cited several case studies of groups who have used the power of crowdfunding to test their market and open new opportunities. Moreover, she discussed best practices in crowdfunding, and sparked an insightful conversation about the vast number of future possibilities for The Spark Project and crowdfunding platforms after her talk.

Last but not the least, Roxy Navarro, Founder of the design agency Works of Heart PH, rendered a soulful talk about the “Pragmatic Pursuit of Passion Projects.” She narrated her personal experience in pursuing her inclination towards arts, branding and design into an advocacy-related commitment towards nation-building.

The three talks were followed by the announcement of raffle winners in a giveaway sponsored by Belle de Jour Power Planner. All the attendees also received a Certificate of Appreciation, as well as ZAP Tag, Kutitap and Hapee toothpaste courtesy of our sponsors for the event.

The team behind Hustle to Serve: Marketing Basics for Social Advocates – AMSA Philippines, Council of Treasurers and AMSA UST – would like to thank all the students who supported and took part in this event. It is AMSA Philippines’ greatest hope that this seminar would inspire attendees to become instruments of change in their respective communities.

Johna Pauline O. Mandac

Treasurer 2014-2015
Asian Medical Students' Association Philippines

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Photos of the event may be accessed through our Facebook album.


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The AMSA Philippines Executive Board and Council of LMOs in Hustle to Serve: Marketing Basics for Social Advocates

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